A beauty brand with a scale of over 3 billion yuan only sold 20,000...

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2025-09-30 03:48:53 -

A beauty brand with a scale of over 3 billion yuan only sold 20,000 yuan in a certain top-ranked live-streaming room

Recently, we have entered the underwater cycle of Double 11. Let's talk about Double 11 again after the festival. Before that, I'd like to talk to you all about the ecosystem of cooperation between brands and influencers/streamers that you might be more concerned about. Although, for instance, Douyin's rules this year tend to favor self-broadcasting, without the accumulation of influencers and...

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