In the highly competitive red ocean of short videos on TikTok, if you don't go all out, you are doomed to be eliminated. However, even with great effort and meticulous production, the traffic of a video can still fluctuate like a roller coaster. The operation mode of a single account is increasingly like a risky gamble: build a tall building today, and it will collapse tomorrow.

In the current era where uncertainty has become the norm, relying solely on one account to conquer the world is too risky. 

How can we break the deadlock? The answer lies in the matrix operation. 

01 Why Build a TikTok Matrix?

The operation of a TikTok matrix is not as simple as registering a few more accounts. Instead, it involves opening a TikTok store while creating account combinations around different user groups and content tracks.

These accounts may:

1) have similar or complementary content;

2) target different countries and languages;

3) use different styles, characters or positioning;

4) start accounts separately, drive traffic to each other, test best-selling products, and assist in monetization.

For example, if you sell cosmetics, you can set up 10 TikTok accounts: Some focus on ingredient analysis, some on product reviews and recommendations, and some on real-person trials, etc.

The core advantage of doing this matrix lies in:

1) Risk sharing: Platform rules are becoming increasingly strict. Once a single account accidentally violates the rules or is subject to traffic restrictions, it is very likely that all efforts will be in vain. The matrix layout is like "not putting all your eggs in one basket", so that if one account has a problem, you won't lose everything.

2) Traffic testing: For the same or multiple products, different accounts can approach from multiple perspectives such as reviews, tutorials, and plots. Through A/B testing, the data will tell you which content is more popular and easier to go viral, thereby optimizing marketing strategies.

3) Amplify profits: Amplify monetization through batch account creation, that is, multiple accounts are used for product promotion and private domain traffic diversion, creating a scale effect and significantly enhancing monetization efficiency.

4) Sustainable operation: Focus on investing in any video that comes out, and directly replace the content with no traffic to keep the lineup active. 

02 How to Build a Matrix from 0 to 1 Before building a matrix, it is necessary to determine the goal first. Only when each account has a clear positioning can the overall matrix be stable. 

So, how exactly should it be done? The first step in purchasing an account startup matrix is to recruit staff. You can buy TikTok accounts in bulk through service providers to form your operation team. Next, it is necessary to handle the network environment issues properly: use proxy ips or professional anti-association systems to avoid being identified as robots by the platform due to repeated ips. Meanwhile, through cloud device isolation technology, multiple accounts can be logged in in batches on the same device and operated independently without interfering with each other.

This is the essence of the matrix gameplay: to expand on the largest scale at the lowest cost. 

2. The troops for content production are ready, but where are the provisions? Content is your ammunition. But remember, direct reposting won't work on TikTok and it's very easy to be precisely targeted by the platform.

So, how can high-quality videos from other platforms be "safely moved" to TikTok?

These steps are crucial:

1) Material collection from domestic platforms: Xiaohongshu, Douyin, Kuaishou, Xigua, Bilibili, etc. Foreign platforms: YouTube, Instagram, Facebook, local short-video platforms of various countries, etc. Select videos that do not show faces, have been recently released, are on hot topics, have low interaction but have potential. This type of video is not only easy to pass the review but also can avoid copyright disputes.

2) AI assistance focuses on different directions such as reviews, tutorials, and plots, and uses AI tools to generate video scripts in batches, significantly reducing production costs. For instance, a high-quality video can be quickly developed into multiple language and style versions to suit users from different countries.

3) Mix optimization: Feed the materials, scripts, and voiceovers to Scissors or CapCut at the same time. By adjusting parameters such as picture pixels, images, speed, transitions, and sound effects, generate multiple mix videos and make as many modifications as possible to bypass the system's deduplication review.

3. Use your reserve account to start the volume test. Each account should release 1-2 differentiated pieces of content at staggered times every day. Don't rush to look at the data. Let the bullets fly for a while. Most videos may go unanswered. No worries. What we are waiting for is that one that goes viral.

Once the data of a certain video starts to soar, take immediate action. Note: Viral videos are prone to being copied and intercepted by others. After Posting, remember to @ your store name in the comment section to direct public domain traffic to your private domain. 

4. Disassembling bestsellers Once you find a bestseller, you need to transform into a "video anatomist".

First, break it down: Disassemble this video into major parts, such as what hooks are used in the first three seconds of the video, how the script structure is structured, what the mood of the background music is, etc., and summarize its highlights. Post-elevation: Don't be content with remixes.

TikTok's algorithm favors original content. Even just adding a close-up of you holding a product or a real person's reaction shot can upgrade the video from "advanced remixes" to "secondary original content", thereby achieving a higher recommendation weight.

Note: For authorized influencer videos, although original content and secondary editing have been added, it is recommended not to directly post them on the official main account. Instead, they should be released by channel accounts or influencer accounts.

This way, it can not only test different audiences but also protect the security of the core account.

Q1: Will the TikTok matrix account be banned?

As long as the following is achieved:

• Each account uses an independent IP and device environment;
• Content differentiation, non-pure copying;
• In the early stage, simulate real people's behaviors, give more likes and comments, and usually the account won't be banned easily. Remember: Never log in to multiple accounts with the same IP address.

Q2: Can novice sellers also build a matrix? Sure. Many matrix players do not understand technology when they start out. Instead, they rely on mature cloud devices or scripting systems to quickly establish operation teams of dozens of accounts.

Q3: Can one person operate a matrix? Is a team needed? Sure. It is recommended to adopt the "semi-automatic matrix" mode, which means: content AI generation + script hanging on cloud devices + manual screening of blockbusters + independent or outsourced editing. In this way, one person can also efficiently operate dozens of accounts.

In conclusion: When you're not sure which seed will germinate, the best approach is to scatter a whole bag at once. Ultimately, matrix operation is essentially a content race: testing blockbusters with a vast amount of mixed materials and then breaking them down to nourish the content ecosystem.

Only those who can quickly adapt to the platform ecosystem and dare to adjust their strategies can ultimately remain at the table.