Year Established: Cheerflor was founded in 1999 and boasts over 20 years of history.

Brand Positioning: Exploring the intersection of dreams and reality, Cheerflor is dedicated to blending exquisite quality with a youthful, feminine sensibility into every makeup product, offering endless possibilities for those who pursue dreams and beauty.

Price Range: Cheerflor's products are affordably priced, with items such as eyeshadow palettes and lip glosses typically ranging from several dozen to around one hundred renminbi.

Target Consumer Group: Primarily targeting young consumers who adore dreamy, delicate aesthetics and enjoy experimenting with trendy makeup.
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